Proposal for optional briefs

Module 1: Advertising Brief: PJ Smoothies
Module 2: Typography Brief: Faber and Faber

Module 1:PJ Smoothies

Outline your idea/conceptional approach in response to the chosen brief:
I want my poster campaign to really stand out and make people aware of th qualities that PJ Smoothies offer.
I have an idea of having a large scaled images of a bottle on a wall with images of peeling fruit coming down the walls and dropping into the bottle.
I want it to stand out and show people something new and exciting which will make them stop and look at it.
Also having some key facts about the product around the poster, not too many words as this wont take in what the product is.

What will be your comparative research-look at the competition:
There is a lot of competition out at the moment for smoothies and other similar drinks.
One because they are more better for you and two there is such a far rang of different types and offer you that choice.
Working at a superstore I have an advantage to see what is new on the shelves and what people go for, and smoothies are a big hit at the moment.
I know Tropicana are producing a new line of smoothies which will be big so there is defiantly a lot of competition there.
Also Innocent Smoothies are the top seller at the moment because they are well known for their exotic flavors and in your face design.
Even though I haven't seen an advert for this company on the T.V recently they are still as popular.
I will look further into this to see were PJ Smoothies stand and see what I have to do to promote the company to the fullest.

What audience are you designing for or trying to reach:
The targeted audience is between 16-25 year olds. Which shows these are the sort of people that are on the go all the time.
This is the sort of drink that people would go for if they had a wuick lunch break becuase its a healthy option and also because it offers so much in one drink which is part of your five a day.

Look at past/present campaigns for the company you will design/advertise for and comment on use of images and ideas:
On the website it shows stills of what adverts they have produced but I cant seem to find any youtube or any other website,

Possible Primary research:
Internet
Book
Consumers
E-mails



Module 2: Typography Brief: Faber and Faber
Outline your idea/conceptual approach in response to the chosen brief:
I have looked through the brief and I can tell thats its quite sophisticated and modern and the approach would have to be thought through.
I will use part history and incorporate typography into it, to make it interesting and exciting to look at.
I will use dark and neutral colours bu nothing to bright and in your face. Looking through the history of type as well the history of Faber and Faber I wnt to use old type to resemble the history of the company.


What will be your comparative research-look at the competition:
There are many companies such as this one, but I don't think they stand out as much as Faber and Faber, as its such a well n=known name through out the world.

What audience are you designing for or trying to reach?
The audience would be students who are learning about film and media industry and also experts in the field. So I think the targeted audience would be for people aged between 18-60. This is a large bracket but people between this gae if its a student or a professional with many years experience I think I have to think about each possible age to understand what this company is all about.