idea development for PJ Smoothies......

Here are some drawn ideas for the PJ Smoothies campaign

Crit time

Today we had another crit just to see how things are going with the new projects and mine wasnt so smooth. I knew what I wanted to do with the Optional Briefs I just didnt put it in context right. But got there in the end.
I will know be doing my Faber and Faber in the style of Saul Bass purely because I like the style it make it look like its from the 1950's and I really like that style.
So today I will be researching him like mad and see what ideas I can come up with. When it comes to doing my PJ Smoothies I have the idea but getting it onto paper might be a bit hard. I will work on that.

Faber and Faber

I chose Faber and Faber because I wanted to give myself a challenge as I dont usually work with typography.
So far I have looked at their previous film covers to see what kind of style they have used over the years. Whilst looking I came across a design for the film "Burn After Reading" designed by the famous Saul Bass. I love his designs because they are simple yet they really catch your eye.
I need to work more on this as I havent gotten far with this yet.

PJ Smoothies what there is so far!

PJ SMOOTHIES..........

So far I have researched the company unfortunately the company is longer running, but I shall carry on as the brief is still live =}

Got some supermarket research showing what other companies sell.
Need to look more into how other companies have advertised, I know that Innocent Smoothies use like a stop motion kind of thing which is ok but not very appealing.

Gonna work on more with my vector work as you all know I love :D Started to work on that yesterday looks good but needs more development

Thats about it so far will keep you posted (always wanted to say that lol)

The critial study

The Designers Republic
Critical Study

I have chosen The Designers Republic purely because I havent really explored this company over the two years of being on this course so I thought I would look into what they do for my essay.

There are the main key objectives:
To learn about the key movements and designers
To learn about study skills and academic systems of referencing
Learn about how to research and examine the validity of research data
Learn to write in a academic style
Learn to present findings and answer questions about research findings.

This is what I have to include into my critical study.

At this stage i have collected as much research as I could find on the company.
I tells me what they do what they are about, what companies they have worked for and what they do for the advertising industry.
There are books out there on them but they are really hard to get hold of or they are really expensive.

So thats it for know ill keep you informed!!

The start of the D&AD and YCN "THE BRIEFS"

The briefs:

D&AD: PJ Smoothies
Faber and Faber

I have chosen these two briefs cause they appeal to me the most. The PJ Smoothies because its based on the advertising side, I enjoy that certain area so thats the reason I chose this brief.
Faber and Faber was my next choice because I fancied something different. Typography isnt my favorite area but I thought I would give it a go to see what I can come up with.

Im going to start by researching like mad to see what is out there and to see what I can come up with.

So here we go....................

"The Crit" the research stage for our briefs!

We had a group crit yesterday. We went around the room and each discussed our work and what we have been upto so far on the briefs. When it came to mine there wasnt so much research on the book side of things. This I need to do. I need to get some people in my head and see what they have done so I can get ideas from them. Also to see what is out there at the moment.
The work that I did put up was some images of the ideas that I already have in my head. Such as creating the film cover designs for Faber and Faber in a Saul Bass style. I love the way they look so simple yet so interesting to look at.
Next week im gonna get some ideas down on paper and start to work with different ideas.
When it came to the PJ Smoothies I had that covered I knew what I was gonna say and the idea I had was really interesting and I was looking forward to what the class had to say about it.
The idea of one of the poster designs was to have a blank wall with peeling fruit coming down the walls and into a large scaled bottle. Its something that Guerrilla Advertising would do because its very out there and seems impossible to do. I did have a few comments on how I was gonna be able to do this as the brief cleary says "poster", but then again there arent any specifications on what the size had to be "haha" so im going to make as exciting as I can to the eye.

HT e next crit is on the 27th by then I will be able to show some ideas on what I have on the briefs so far. I WILL BE PREPARED, so she says lol.

Faber and Faber research

Im researching F&F at the moment and trying to collect as much information as possible to try and make this easier on me as there is also another brief to complete at the same time. I have looked through what has to be done and what they previous work has been like through out the years on their website.
Looking through the film covers I really like the style in which some of the covers are in. Such as Saul Bass I love it because I really gives it that old feel and make the whole thing stand out.
Well thats one idea I have at the moment I will carry on my research and see were it leaves me.

Proposal for optional briefs

Module 1: Advertising Brief: PJ Smoothies
Module 2: Typography Brief: Faber and Faber

Module 1:PJ Smoothies

Outline your idea/conceptional approach in response to the chosen brief:
I want my poster campaign to really stand out and make people aware of th qualities that PJ Smoothies offer.
I have an idea of having a large scaled images of a bottle on a wall with images of peeling fruit coming down the walls and dropping into the bottle.
I want it to stand out and show people something new and exciting which will make them stop and look at it.
Also having some key facts about the product around the poster, not too many words as this wont take in what the product is.

What will be your comparative research-look at the competition:
There is a lot of competition out at the moment for smoothies and other similar drinks.
One because they are more better for you and two there is such a far rang of different types and offer you that choice.
Working at a superstore I have an advantage to see what is new on the shelves and what people go for, and smoothies are a big hit at the moment.
I know Tropicana are producing a new line of smoothies which will be big so there is defiantly a lot of competition there.
Also Innocent Smoothies are the top seller at the moment because they are well known for their exotic flavors and in your face design.
Even though I haven't seen an advert for this company on the T.V recently they are still as popular.
I will look further into this to see were PJ Smoothies stand and see what I have to do to promote the company to the fullest.

What audience are you designing for or trying to reach:
The targeted audience is between 16-25 year olds. Which shows these are the sort of people that are on the go all the time.
This is the sort of drink that people would go for if they had a wuick lunch break becuase its a healthy option and also because it offers so much in one drink which is part of your five a day.

Look at past/present campaigns for the company you will design/advertise for and comment on use of images and ideas:
On the website it shows stills of what adverts they have produced but I cant seem to find any youtube or any other website,

Possible Primary research:
Internet
Book
Consumers
E-mails



Module 2: Typography Brief: Faber and Faber
Outline your idea/conceptual approach in response to the chosen brief:
I have looked through the brief and I can tell thats its quite sophisticated and modern and the approach would have to be thought through.
I will use part history and incorporate typography into it, to make it interesting and exciting to look at.
I will use dark and neutral colours bu nothing to bright and in your face. Looking through the history of type as well the history of Faber and Faber I wnt to use old type to resemble the history of the company.


What will be your comparative research-look at the competition:
There are many companies such as this one, but I don't think they stand out as much as Faber and Faber, as its such a well n=known name through out the world.

What audience are you designing for or trying to reach?
The audience would be students who are learning about film and media industry and also experts in the field. So I think the targeted audience would be for people aged between 18-60. This is a large bracket but people between this gae if its a student or a professional with many years experience I think I have to think about each possible age to understand what this company is all about.

Faber and Faber

I have chosen the Faber and Faber brief because its all about typography. Im not too keen on typography so thought id give it a shot to see what I will come up with. This brief sounds interesting and will make a change to what i usually do.
I know that I want to make my won type as I think that will make a different edge to the film covers so lets see what I come up with......