Oh ok

I started doing some artwork on the Mac with the drawing that I liked at the start but it wasnt looking right at all. So I started playing around with the images that I already had I liked the way it was coming out and this approach was far more better then my first idea.
I have been laying it out in the middle of that page because for some reason I like how it just catches the eye straight away. I still have to work on the colour scheme and would out what I will be doing for my other posters but Im getting there.

More drawings

I have drawn and drawn and come up with some more ideas as you can see here. I still like my first idea really because I think its a lot stronger. So I will now start to work it up on the Mac to see what it comes out like.

Drawings.....

Today I have been drawing mad with loads of ideas on what I want my posters to look like. Im going for the vector approach as I love this sort of design method. When I was looking through the catalogue I really liked the designs of the ski's that were shown at the back of the catalogue purely because the designs are vector based so I liked them straight away.
I want to incoropate that sort of style and also the image of the skii into my work.
As you can see I have made an image up of what looks like some sort of collage. Its got loads of different images to do with skiing in it. I really like this image because it works well with what I want to do.
But Im going to continue with more initial ideas to see what else I can come up with

The catalogues

Here are the images of the two catalogues that they produce I have used research from these two to see what sort of products they have to offer and I have also looked at the website to see what they offer as a company.
I have looked through other websites similar and have writen off to them so that I will recieve one of each catalouge.

Ellis Brigham research time!!!

I have been collecting countless bits of information about the company and what they do for their customers. The company is well known for their experienced staff knowledge and for their well branded clothing range.Its understandable looking through my research why they are thought so highly.
Their website is jammed packed full of information and about the events that they run. Everything that needs to be on a website is on this one.
Now I have collected all this research I now know what I want to do......

Ellis Brigham proposal

Here is my proposal for my Ellis Brigham brief:

Define your creative approach:
I have decided to work on the Ellis Brigham brief, purely because its the sort of brief that I would like to attempt.
My approach is to make a number of posters to promote the company. The posters will be vector based with striking pictures to catch the public eyes.

Identifying the unique qualities of the brand:
There are many qualities to this company as they have many shops all over the country and is a well branded company. They have many catalouges which are suitable for anyone who wants to go skiing or mountain climbing.
When it comes to this company there are five unique points:
- They are knowledgeable, knowing their company to a 't' and employing experienced staff who know what they are talking about.
- They are dependable, they carry a wide range of stock and would never be sold out of anything.
- They are open most days, they have a wide range catalogues and a wonderful website showing you everything from what they sell to weather reports of snow conditions etc.
- The team are enthusiastic. By reading my research I found out that they know their stuff and are their to help the customer in every way possible.
- The last point is their experience. This is a strong point to the company because this what makes tthe company so popular. Having a member of staff know so much information is a great selling point and makes the customer know exactly what they need for any adventure.

Comparative research:
I have looked at other brands that are similar to this one such as Blacks, Millets, Field and trek, Mountain Warehouse, Tiso, Aktive 8 etc.

Demographic profiles:
I have been able to get some research on the demographic of Ellis Brigham. I can see that most people ages between 35-49 are the most frequent buyers of the company. Also males are the most frequent then woman when it comes to buying items/products.

Specialist requirements:
The company logo

Sourcing of text and use of other images:
I will be using images from the catalogues as the quality will be to a high standard.

Copyright and other ethical matters:
I will keep a record of all images that I will be using and also any other material that I may use.