The handing in of the proposal!

Today I had to hand in my proposal for my advertising campaign.
So here it is just a brief show of what I'm going to do for it........

For the campaign I will be producing a book that shows old and new British sweet packaging. I wanted to go down this route because I wanted to see how it has changed over the years.
The chapters will be the years.

My creative approach will be to make the book looks clean and that its like to look at with a contemporary feel. The images will be placed on their own double page spread. They will have a little description on the top left hand corner of the left page just saying a little about the product.

1000 Extraordinary Objects produced by Taschen in 2006. This book caught my eye purely on the layout of the book because its approach I want to go for. The pages are quite minimal in such a way that its great to look at because its simple and easier to see. The pages had only one images per spread and thats what I want my book to look like. I also had on the left-hand side of the page, the artist of the image and a short description of what the image was about and who the artist is.
Also Badge Button by Gavin Lucas was great to look at because the book is so interesting also because of the images inside it. There was no text but I like the way the images were placed on the page.
Another book that i looked at was called Fashion Prints.
Sweet Memories by Robert Opie was also another book I looked at. It has loads of information about what I want to do for my book and I think this is the book thats going to help me during my process stage.

The structure of my book will work to a grid system so that everything will be straight and will be placed in the right order.
I will arrange the chapters so that when it comes to opening the book you can go directly to a page and you will be able to find the right image.
The copyright and the chapter will be at the front then the right at the back will be the index and also the credits so that is shows what images I have used and were abouts they are in my book.

My layout will be very simple. It will have credits, contents, contents and index page. Im going in the style of Taschen because I liked they way that pacific book was layed out.
My text will be Helvetica Neue Light. This type I love because its light and easy to read and look great on a white background.

While making this book I will make a little scaled version of my book so that I can keep track of what needs to be added and were about things need to be changed.

My book will be A5 with a perfect bound cover.

It will be approx 40 pages.

My book will be perfect bound. I wanted to go down this route because I think it makes a book look slick and also with only 40 pages it wont look right with a hard back cover on it.

I will make sure that I plan my time correctly by keeping a diary because I know there isnt a lot of time to fit the making of the book and also the production of it.
I will have a weekly breakdown of my project.
Week 4-5 Proposal and research
Week 6-7 Collecting of images, scaling them and then making them fit onto InDesign.
Week 7-8 Finish the book then off to the printers.

Making sure I credit other artists and books while making this book is crucial. So I will be placing my credits page at the back of the book.

I will be making sure that the quality of my images will be 100%. I will place them in a Photoshop and resize them to the right size so that the quality is right.