Ellis Brigham proposal

Here is my proposal for my Ellis Brigham brief:

Define your creative approach:
I have decided to work on the Ellis Brigham brief, purely because its the sort of brief that I would like to attempt.
My approach is to make a number of posters to promote the company. The posters will be vector based with striking pictures to catch the public eyes.

Identifying the unique qualities of the brand:
There are many qualities to this company as they have many shops all over the country and is a well branded company. They have many catalouges which are suitable for anyone who wants to go skiing or mountain climbing.
When it comes to this company there are five unique points:
- They are knowledgeable, knowing their company to a 't' and employing experienced staff who know what they are talking about.
- They are dependable, they carry a wide range of stock and would never be sold out of anything.
- They are open most days, they have a wide range catalogues and a wonderful website showing you everything from what they sell to weather reports of snow conditions etc.
- The team are enthusiastic. By reading my research I found out that they know their stuff and are their to help the customer in every way possible.
- The last point is their experience. This is a strong point to the company because this what makes tthe company so popular. Having a member of staff know so much information is a great selling point and makes the customer know exactly what they need for any adventure.

Comparative research:
I have looked at other brands that are similar to this one such as Blacks, Millets, Field and trek, Mountain Warehouse, Tiso, Aktive 8 etc.

Demographic profiles:
I have been able to get some research on the demographic of Ellis Brigham. I can see that most people ages between 35-49 are the most frequent buyers of the company. Also males are the most frequent then woman when it comes to buying items/products.

Specialist requirements:
The company logo

Sourcing of text and use of other images:
I will be using images from the catalogues as the quality will be to a high standard.

Copyright and other ethical matters:
I will keep a record of all images that I will be using and also any other material that I may use.